
With Prescriptives revolutionary “colorprinted” beauty line at its prime more than a decade ago, they’re back with what seems to be the newest way to purchase foundation. Known for their custom-blended foundation, this beauty brand was definitely a favorite for a lot of women who wanted that perfect shade for their skin tone. So, they have decided to continue their custom tradition in a new way…

Today, Prescriptives is selling their custom foundation and powder online with a process that allows users to virtually chat with beauty experts for the perfect custom product. They start by asking for a photo for research and proceed with questions like the finish you would prefer, the products you use now, dislikes within foundation/powder, and even options for anti-aging. The products take more than a week to receive, which is somewhat of a bummer, and costs $48-$70. The custom products come with a satisfaction guarantee that can be altered if not satisfied. A definite plus is reordering because everything is saved within your user profile.
I have always loved the custom-blended foundation/powder idea and truly admire the new step they are taking with technology. However, I don’t know how many women are going to take the time to sit in front of their computer and trust the inspection with a virtual chat. It seems to cut time by not actually having to go to the makeup counter but the process of waiting ten days and praying for a match seems a bit much for me. They are still selling other beauty products and creams online so I’ll most likely check those out.
Call me old-fashioned, but there is and always will be something special about visiting the makeup counter. Hopefully there will will be a Prescriptives counter soon…


